Following a re-brand, the stand was tasked with launching the new identity at the industry’s most important event.
Drawing on the successes of Inspired’s 2014 stand, the Team created this stunning branded environment that delivered over 300sqm of high-end usable space.
Two high definition elevated video walls provided the perfect platform to broadcast Inspired’s market leading Virtual Sports product suite to passing delegates.
To raise awareness of Inspired’s Virtual Football, an area of the stand was creativity football themed with high grade astro-turf, pitch lines, floodlights and a large graphic wrap depicting a football crowd. Delegates were encouraged to engage with the ‘live’ action by placing bets on the outcomes of matches, a great way to promote the simplicity of the platform.
Other features of the stand included 2 private presentation suites, extensive hospitality facilities, a guest lounge including phone charging points, fuss ball table, product specific zones, interactive roulette and a gravity defying archway.
Our delighted client added “… you’re a valuable component in achieving our aesthetic and commercial aspirations at every event we attend and I could not imagine delivering projects without you.”
Client
Inspired Entertainment
Expo
ICE Totally Gaming 2015
Location
Excel, London, UK
Size
300sqm
